Consumer data

From CASRAI dictionary

Consumer data

The information trail customers leave behind as a result of their Internet use. This data, which sometimes comprises personal information, comes from such sources and channels as social media networks, marketing campaigns, customer service requests, call centre communications, online browsing data, mobile applications, purchasing history and preferences, and more.

Extended Description

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Translation

EN
Consumer data
FR

Sub-elements

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Used in Profiles

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Meta

Version
ID e75c84c6-7457-4582-b569-5d8112847961
Original source http://searchcio.techtarget.com/definition/consumer-data